The challenge: BePink business management at the service of a sports project
Is it possible to transform the management project of a women's cycling team into a company that brings value to its sponsors? From brand identity to media relations support, from the creation of a fan community to networking for project partners
Sports performance, leadership, organization and communication to create the first case of sports brand identity not tied to the name of the sponsors
The BePink Team was born from the passion and professionalism of the founding members who, thanks to different but complementary skills, brought their professional experiences into the project. Aleph Advice took care of the area dedicated to the creation of the name and brand identity, the creation of the website and the definition of the communication plan through social media.
The organizational choices and communication strategies have led BePink to reach the target sponsors in an organized way and to create a community of supporters and fans around the team.
In 2017 BePink achieved important sporting results: a gold medal at the World Championships, a silver medal at the Rio Olympics and the gold medal at the European indoor championships.
Follower count grew organically and social engagement doubled in 12 months.
⸺ Brand Identity
Creation of name, brand and complete coordinated image
⸺ Sponsor Visibility
Website and media support for BePink partners
⸺ Social Media Management
Creation of a social media mix and an editorial plan
